Launched a dedicated marketing function that includes structure, systems, and storytelling to fuel growth in a dynamic, evolving market.

Founded a project-based consultancy focused on helping select small business and non-profit clients scale through strategic brand development, content marketing, and campaign execution.

Developed and executed comprehensive cross-channel digital strategies to drive brand awareness, engagement with diverse audiences, and business growth at a rapidly scaling biotech start-up. 

Built strategic partner marketing function to execute multi-channel, cross-functional campaigns that drove revenue through software adoption.

Skillfully combined experience as software technical trainer with extensive agriculture knowledge to develop and deliver high-quality customer education initiatives. 

Developed and delivered immersive training content based on proprietary SaaS-based platform to internal and external audiences via in-person, virtual, and self-paced offerings.

Led a cross-industry team to provide networking, professional development, and leadership programming for emerging ASTA members.

Integrated instructional design principles, technical knowledge and business acumen to deliver award-winning training solutions for internal and external stakeholders globally.